Activision Blizzard COO Daniel Alegre to Takeover NFT Maker Yuga Labs

Daniel Alegre, Chief Operating Officer of Activision Blizzard, is set to become the CEO of metaverse start-up Yuga Labs in the first half of 2023. Daniel Alegre, who has served as the operating chief at the video game publisher since April 2020, will succeed Nicole Muniz as CEO.

Muniz will remain with the company as a partner and strategic advisor. Alegre announced to Activision last week that he plans to leave for another opportunity after his current term ends on March 31, 2022. Yuga Labs, valued at $4 billion in March following a $450 million funding round led by a16z crypto, is known for its non-fungible tokens (NFTs) and the Bored Ape Yacht Club brand.

NFTs are digital assets that use blockchain technology to record the ownership of a digital object, such as an image, video, or in-game item. The appointment of Daniel Alegre, the former president of Activision Blizzard, as the new CEO of Yuga is a significant event, according to Andrew Steinwold, a prominent Crypto blogger.

Alegre’s move to the NFT sector to lead the crypto is viewed as a positive sign for the entire NFT industry, indicating that experienced and successful professionals believe in the potential of NFT technology and the market. The industry is looking forward to seeing the impact of Alegre’s leadership on Yuga and the NFT space.

About Daniel Alegre

Daniel Alegre is a seasoned executive with a proven track record of driving growth and expansion in various companies. Daniel has spent more than 16 years at Google, serving as the President of Global Retail and Shopping and previously as the President of Global and Strategic Partnerships.

Alegre has overseen the company’s eCommerce efforts, diversified its business beyond advertising, and established strategic partnerships with major clients. Before joining Google, Alegre worked at Bertelsmann Media, managing a division of BMG Music in Latin America and leading the Bertelsmann eCommerce Group in New York City.

Since April 2020, he has been serving as the Chief Operating Officer of Activision Blizzard. Daniel has worked to expand the company’s reach, improve collaboration and execution within the organization, and increase its engagement and performance for over two years.

In conclusion, the appointment of Daniel Alegre as the new CEO of Yuga Labs is a significant event for the NFT industry. Alegre’s experience as a successful executive, and his diverse skill set in e-commerce, advertising, and management, make him well-suited to lead Yuga and drive growth in the NFT market. This move is seen as a positive by professionals in the industry and makes the future of NFTs look bright amidst a volatile crypto market.

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