Hexa, a leading 3D modeling company, has recently secured $20.5 million in funding to bring real-life objects to the metaverse. With the growing fame of virtual and augmented reality, the company’s primary goal is to create an immersive 3D environment that allows businesses to showcase their inventory, giving customers a unique and engaging experience.
Hexa’s approach to 3D modeling and the metaverse is unique, and they have already partnered with some well-known brands, such as gaming peripherals maker Logitech. Through their patent-pending technology, Hexa hopes to become a leading player in the field, with the best support in the industry.
In addition, the recent funding injection will enable Hexa to improve its workforce and streamline its workflow, ensuring it delivers high-quality services to its ever-growing customer base.
In addition to their current services, Hexa has announced plans to use AI algorithms and skilled developers to transform 2D images into highly detailed 3D assets. These assets will have a wide range of applications in the virtual world, including e-commerce and gaming.
For the company to support this new initiative, Hexa’s recent Series A funding round included investments from Sarona Partners, Point72 Ventures, and even tech giant HTC, which came as a surprise entry.
HTC’s participation looks off for many reasons; you no longer see their mobile phones. Furthermore, what are they doing in the 3D world? HTC changed focus and has been heavily shifting toward the VR industry, as evident from their current line of business with Hexa.
Jonathan Clark, Hexa’s CTO, acknowledged that creating 3D assets from a product library is complex. However, the company has developed scalable solutions that eliminate pain points in the process, ensuring that their services meet the needs of sellers in the metaverse.
Hexa’s Competitive Edge
According to CTO Jonathan Clark, one of Hexa’s key advantages is its ease of use. Unlike other 3D modeling companies that require users to create products from scratch, Hexa’s solution allows users to utilize pre-existing models, which saves time and reduces costs.
Furthermore, the company claims that they can align 3D assets with their source of imagery at the voxel and pixel level, resulting in top-notch rendering quality. This level of precision ensures that the 3D assets created by Hexa are not only visually stunning but also accurate representations of real-world objects.
According to a report by TechCrunch, Hexa can be traced back to 2015 when CEO Yehiel Atias was still in the retail industry, working for companies such as Walmart. Atias founded Hexa after noticing the inefficiencies in the dressing room experience and how this translated poorly to e-commerce.
Initially, the company was launched as a VR dressing room initiative but has since pivoted towards developing 3D and VR technologies.
Today, Hexa’s services focus on helping businesses use AI to manage and distribute their 3D models for various applications. According to Atias, the main value proposition for their clients is the ability to quickly and easily model 3D objects, which helps businesses focus on engaging with their customers.
Despite having only 60 employees, Hexa has secured partnerships with major companies such as Amazon and Logitech, with more deals in the pipeline. This success is a testament to the company’s innovative ideas and potential to become a leader in the 3D metaverse industry.
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